Communications Officer at Reeddi Technologies

Reeddi Technologies is seeking a dynamic and creative Communications Officer to lead our communications efforts across multiple channels. This role involves developing and executing strategic initiatives to elevate Reeddi’s brand, engage target audiences, and support our mission of democratizing clean energy access. Join us to shape our narrative and drive awareness of our innovative energy solutions.

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1. About Reeddi Technologies

Reeddi Technologies is dedicated to transforming access to clean, reliable, and affordable energy for underserved communities across Africa and beyond. Our innovative financing and distribution models empower individuals, businesses, and communities to thrive economically while contributing to global climate resilience. Our award-winning Reeddi Capsule has been recognized internationally for its innovative approach to energy access.

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2. Position Overview

• Objective:
  • Develop and execute strategic communications initiatives to elevate Reeddi’s brand.
  • Engage target audiences and support the mission of democratizing clean energy access.

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3. Key Responsibilities

Content Strategy & Development

• Develop and execute comprehensive content strategies aligned with business goals.
• Write and edit compelling website copy, including FAQs and service pages.
• Create and maintain a content calendar to ensure consistent messaging.
• Finalize social media profiles and descriptions to reflect the brand voice.

Digital Campaigns & Social Media

• Plan and execute pre-launch and launch marketing campaigns.
• Define campaign goals, KPIs, and tactics for performance tracking.
• Create and implement social media strategies across platforms like Instagram and LinkedIn.
• Collaborate with design and product teams to ensure visual and copy alignment.
• Monitor and report on campaign performance.

Audience & Brand Messaging

• Conduct audience research and develop personas to guide messaging.
• Ensure all communications align with brand guidelines and positioning.
• Draft internal brand guides and documents.
• Maintain a consistent brand voice across all touchpoints.

Sales Funnel & CRM Integration

• Collaborate with sales to design customer journeys from awareness to conversion.
• Develop sales funnel flowcharts and onboarding journeys.
• Define lead magnets and their implementation channels.
• Integrate and optimize CRM tools, including social media pipelines.

AI & Tool Integration

• Deploy efficient systems to manage work and teams.
• Research and test AI communication tools for automation opportunities.
• Support integration of chatbots and FAQs for customer-facing platforms.
• Recommend and implement technology solutions to enhance communications.

Strategic Business Communications

• Assist in developing pricing strategies and brand guideline documents.
• Prepare internal/external documents aligning business goals with communications.
• Support stakeholder communication across teams.
• Research and implement growth, marketing, and expansion initiatives with risk assessment.

Social Media Engagement & Community Management

• Monitor and respond to messages, comments, and mentions across platforms.
• Engage with the community to maintain brand warmth and trust.
• Flag and escalate customer issues to relevant departments.
• Track social sentiment and report trends for future content planning.

Content Creation

• Create engaging written and visual content for multiple platforms.
• Write captions, hooks, and hashtags for social media.
• Collaborate with designers or create graphics using tools like Canva.
• Produce marketing videos that effectively showcase our products.

Growth & Outreach

• Manage relationships with influencers and brand ambassadors.
• Run or assist in paid advertising campaigns.
• Explore trends and implement growth strategies.
• Create interactive content to boost engagement.

Publishing & Scheduling

• Schedule posts using appropriate tools.
• Ensure content is published at optimal times for audience engagement.
• Maintain a consistent posting schedule across all platforms.

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4. Qualifications & Skills

Required

• Bachelor’s degree in Communications, Marketing, Public Relations, or a related field.
• 2+ years of experience in communications, content creation, or marketing.
• Excellent written and verbal communication skills.
• Strong understanding of digital marketing and social media platforms.
• Experience developing and executing content strategies.
• Proficiency with content creation and design tools (Canva, Adobe Creative Suite).
• Strong analytical skills and experience with performance tracking.
• Ability to work independently and collaboratively in a fast-paced environment.
• Exceptional organizational and project management skills.
• Passion for clean energy and social impact.

Preferred

• Experience in the clean energy, sustainability, or social enterprise sectors.
• Knowledge of the African market, particularly Nigeria.
• Experience with CRM systems and marketing automation tools.
• Familiarity with AI tools for communications.
• Experience managing paid advertising campaigns.
• Video editing and production skills.
• Understanding of SEO principles.

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5. What We Offer

• Opportunity to make a meaningful impact in clean energy access.
• Dynamic, innovative work environment.
• Growth opportunities in a rapidly expanding company.
• Competitive compensation package.
• Remote-friendly work options.
• Collaborative, mission-driven team culture.
• Opportunity to work with award-winning technology recognized globally.

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6. Location

• Lagos, Nigeria (with remote options)

7. How to Apply

• Send your resume, portfolio of work samples, and a cover letter explaining why you’re interested in joining Reeddi Technologies to careers@reeddi.com. Use the subject line “Communications Officer Application – [Your Name]”.